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NEWS: Magneti Acquires Global Seven Agency

March 13, 2013 By Leave a Comment
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The team at Magneti Marketing, a leading provider of marketing and branding strategy, announced the acquisition of Global Seven Agency, a Colorado Springs-based digital marketing firm with clients and employees across the globe.  The acquisition brings Magneti a fresh crop of national clients, resources, and employees. Marcus Haggard, co-founder and Chief Strategist for Magneti,  said "I'm thrilled to bring the Global Seven and Magneti teams under one roof.  They are a dynamic, talented, … [Read more...]

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7 things Strategy is NOT

February 28, 2013 By Leave a Comment
Strategy and branding

1) Strategy isn’t a to-do list item Setting up an hour tomorrow afternoon to “work on strategy” likely won’t yield much. It’s something that evolves and develops over weeks–months. Think of it like a pilot flying at 50,000 feet. You take in lots of information about the conditions and your plane’s path through them. It’s a macro view that can’t be polished off in one fell swoop. Strategy development is collaborative, iterative, and painful. Throw the spaghetti against the … [Read more...]

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Should you worry about an SEO strategy?

February 12, 2013 By Leave a Comment
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A lot of our clients come to us because they are interested in building their search engine rankings. While it is true that SEO is a very crucial  component to having users find your website, it doesn’t always mean that you should spend huge amounts of time and money on that one component of your marketing strategy. The most important question you need to ask your self is “what is the purpose of my website?” Does your website “drive” traffic to your business or “support” traffic … [Read more...]

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How to Use Social Media to Boost your SEO

January 24, 2013 By Leave a Comment

We all can agree that a high organic placement in Google or Bing for your companies website is an incredibly valuable thing. With the ever-changing Google algorithms it can sometimes feel a little overwhelming trying to keep up. One thing is clear after Googles latest Penguin update, social media is playing more and more of a factor in the search engine results page (SERPs). Because of the organic effect social media is going to have on where your site falls in the SERPS it is important to … [Read more...]

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5 Steps for Creating an Online Ecosystem

January 17, 2013 By Leave a Comment

These days, the health and climate of your organization’s online ecosystem (your online presence) can be tightly linked to the success of your organization. The goal then is to effectively implement the various online platforms available in order to reach your target market. Sometimes it can be overwhelming when considering the shear number of platforms available, especially as today’s economy demands we keep up with the ever-evolving world of social media marketing. You may wonder which … [Read more...]

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7 Components to Building a Brand

January 4, 2013 By Leave a Comment

A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I’ve also heard it described as a perceived expectation. For example, when I go to sit in a BMW car — regardless of the model — I have a certain expectation of perceived quality, luxury, etc. Brands work hard to develop that expectation. Here are 7 components to building a brand: 1) Understand the value you provide. This sounds obvious but is much harder than you’d think. … [Read more...]

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