inbound marketing | web presence | social media
1) Strategy isn’t a to-do list item Setting up an hour tomorrow afternoon to “work on strategy” likely won’t yield much. It’s something that evolves and develops over weeks–months. Think of it like a pilot flying at 50,000 feet. You take in lots of information about the conditions and your plane’s path through them. It’s a macro view that can’t be polished off in one fell swoop. Strategy development is collaborative, iterative, and painful. Throw the spaghetti against the … [Read more...]
A lot of our clients come to us because they are interested in building their search engine rankings. While it is true that SEO is a very crucial component to having users find your website, it doesn’t always mean that you should spend huge amounts of time and money on that one component of your marketing strategy. The most important question you need to ask your self is “what is the purpose of my website?” Does your website “drive” traffic to your business or “support” traffic … [Read more...]
These days, the health and climate of your organization’s online ecosystem (your online presence) can be tightly linked to the success of your organization. The goal then is to effectively implement the various online platforms available in order to reach your target market. Sometimes it can be overwhelming when considering the shear number of platforms available, especially as today’s economy demands we keep up with the ever-evolving world of social media marketing. You may wonder which … [Read more...]
A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I’ve also heard it described as a perceived expectation. For example, when I go to sit in a BMW car — regardless of the model — I have a certain expectation of perceived quality, luxury, etc. Brands work hard to develop that expectation. Here are 7 components to building a brand: 1) Understand the value you provide. This sounds obvious but is much harder than you’d think. … [Read more...]
No, there is no iPhone app that can fill out your contracts for you; however, here are some that can be of value to you along the way in your practice. Also, below you will see boxes that look like this: These are QR Codes! They are 2D bar codes that allow you to simply scan the code on the screen with your iPhone and it will take you directly to the App Store on your iPhone for easy download of the app mentioned. My favorite scanners are Scan (free) and QuickMark ($1.99 but … [Read more...]
I talk to many companies on a regular basis. The most consistent message I hear? Lead generation. Much of this discussion is about gaining leads in the online space. An interesting two words together...lead generation. It makes me think of some things: 1) It makes me think that maybe I'm not the one doing the leading. 2) It makes me think that I have forced someone to enter into a relationship that the person on the other end didn't actually want nor intend to get into. 3) It makes me … [Read more...]
What is a QR Code: According to Wikipedia, a QR code is a "matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background." They were created by a company called Denso-Wave, the "QR" stands for "quick response," and their goal was to create a high speed way for information to be decoded, or as they say, "Code read easily for the reader." Why QR … [Read more...]
